University of Utah Social Media & Communications Specialist in Salt Lake City, Utah
Open Date 03/22/2021
Requisition Number PRN25599B
Job Title Marketing/Communications Specialist
Working Title Social Media & Communications Specialist
Job Grade E
FLSA Code Professional
Patient Sensitive Job Code? No
Standard Hours per Week 40
Full Time or Part Time? Full Time
Work Schedule Summary
VP Area U of U Health - Academics
Department 01757 - PUBLIC AFFAIRS
City Salt Lake City, UT
Type of Recruitment External Posting
Pay Rate Range $39,300 - $64,349
Open Until Filled No
Huntsman Mental Health Institute is seeking a Social Media and Communications Specialist to produce creative content and campaigns across all platforms and social media channels. The Social Media and Communications Specialist will be a strong writer who can create and share timely, high-quality content that highlights HMHI’s clinical, research, education, and community outreach missions. The ideal candidate is a savvy social media user who knows how to build and target audiences and grow social media engagement. This position will performs a variety of writing and project management tasks while using good judgment and strong interpersonal skills to plan and execute social media and communications strategies.
This position is considered Category IIA : Not required on campus and has the ability to telework remotely for the duration of the University of Utah’s response to COVID -19. An employee hired into this role will be responsible for providing space, telephone, printing, networking and/or internet capabilities at the telecommute location and agree to the terms of the University of Utah campus and Health Academics COVID -19 Telecommuting Agreement.
•Produce and curate digital content to engage users, increase user base, and grow channels. Optimize content delivery strategies; build content topics, tailor content to outlet platform, target specific audiences, and make editorial decisions.
•Strategize to build and grow digital community through social media channels, paid advertising campaigns, blogs, and the web.
•Manage social listening efforts based on comments and online conversations. Respond to reputation risks by taking appropriate action and recommend solutions to minimize harm.
•Compile data and report on social media use. Analyze how content is performing and create monthly performance indicator reports with recommendations.
•Build support for social initiatives with internal stakeholders by acting as internal advocate for digital community efforts, drive digital best practices among staff and faculty and conduct trainings.
•Provide customer service to constituents across digital channels; Represent organization to constituents, campus, media
•Work with faculty/staff to write, schedule, prepare, edit, produce and share content for HMHI’s blog, both timely responses and trend pieces. Promote these pieces through social channels.
•Create and send email newsletters or other email communications as needed.
•Compose written material for diverse audiences across a variety of channels, including the HMHI website, brochures, reports, and other needed collateral materials.
•Work with freelancers or third party agencies as needed to produce design, video, and other digital content.
•Support HMHI’s media relations by replying to media inquiries, support press events and other media relations tasks as needed.
Bachelor’s degree English, Journalism, Communications, or related field plus 3 years of related experience, or equivalency; excellent technical writing and verbal communication skills; familiarity with a variety of computer software; project management and strong interpersonal skills; ability to work both individually and in a team setting.
Some areas may require additional experience with specific computer systems and may require skills in interviewing, ad copy writing, editing, photography, web writing, graphic design, audio & video production, and oral presentation.
Master’s degree in a related field may be preferred.
Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.
Job posting preferences:
-Excellent written communications
-Excellent knowledge of social media trends, best practices, and platforms including Facebook, Instagram, Linkedin and Twitter
-Knowledge of analytics tools and tracking social media performance. Experience using Sprout Social a plus
-Experience managing a monthly social media budget to build and grow audiences, followers, and engagement
-Degree in communications, journalism, writing, marketing or related field. 2+ years of experience
Type Benefited Staff
Special Instructions Summary
The University of Utah is an Affirmative Action/Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, University of Utah policy of equal employment opportunity prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified persons with disabilities, and protected veterans are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law.
To inquire about this posting, email: email@example.com or call 801-581-2300. Reasonable accommodations in the application process will be provided to qualified individuals with disabilities. To request an accommodation or for further information about University AA/EO policies, please contact the Office of Equal Opportunity and Affirmative Action, 201 S. Presidents Cr., Rm 135, (801) 581-8365 (V/ TDD ), email: firstname.lastname@example.org .
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.