University of Utah Senior Marketing Specialist in Salt Lake City, Utah


Open Date 11/14/2018

Requisition Number PRN18923B

Job Title Marketing/Communications Specialist

Working Title Senior Marketing Specialist

Job Grade E

FLSA Code Professional

Patient Sensitive Job Code? No

Standard Hours per Week 40

Full Time or Part Time? Full Time

Shift Day

Work Schedule Summary

VP Area Academic Affairs

Department 00028 - School of Business-Dean

Location Campus

City Salt Lake City, UT

Type of Recruitment External Posting

Pay Rate Range 50,000-56,000

Close Date

Open Until Filled Yes

Job Summary

We are looking for a senior marketing specialist with sharp account management skills and marketing strategy expertise to join our Marketing + Communications team at the David Eccles School of Business. You will develop the marketing strategy and key target audiences for the eight specialized master’s programs (SMPs) at the Eccles School.

As a senior marketing specialist, you will use historical application and enrollment data to develop a comprehensive, annual marketing strategy. On a large scale, you will determine the funnels through which students enroll in the SMPs and then create a marketing strategy including tactics, advertising and messaging to appropriately engage each audience for each program. Additionally, you will use data to seek new audiences and find new market segments.

You will also serve as the account manager to the Master of Science in Information Systems (MSIS), Master of Science in Information Systems Online (MSISO) and Master of Science in Business Analytics (MSBA) programs. You will execute on the strategies you outline for each audience in regards to theMSIS/MSISO/MSBAprograms in order to increase program awareness, applications and enrollments. You will work closely with program directors and staff, be well aware of enrollment goals and how applicants are moving down the funnel, and proactively offer marketing recommendations to help reach enrollment goals. Additionally, you will use data to discover target audiences, create appropriate messaging, and develop program collateral. Lastly, you will guide the second M+C team member who focuses on the remaining SMPs.

Ultimately, you will oversee the marketing strategy, tactics, and communications for the SMPs, while executing on strategies for theMSIS/MSISO/MSBAprograms to ensure they are on-track to meet enrollment goals and grow as directed by the dean of the Eccles School.


General Duties

Designs, coordinates, and executes a wide range of communications. Performs a variety of writing, design, and marketing tasks while using good judgment and strong interpersonal skills to plan and execute communications strategies. Utilizes traditional and digital publishing technologies to produce communications that implement project objectives.

Essential Functions

-Developing a comprehensive marketing strategy for the SMPs including determining enrollment funnels. 40%

-Creating and executing on marketing strategies for theMSIS/MSISO/MSBAprograms. 20%

-Account management with the programs to report on marketing initiatives and check in on goals. 20%

-Analyzing data from marketing campaigns and program applications. 10%

-Writing reports for senior managers, clients and partner organizations. 5%

-Collaborating with the Marketing and Communications department and other key stakeholders to concept campaigns and project ideas. 5%

Your day-to-day duties will include:

-Taking a lead role in developing the marketing strategy for the specialized master’s programs

-Analyzing data to determine main enrollment funnels and how to best engage them

-Attending meetings with program directors and staff to plan, develop and report on marketing campaigns

-Optimizing marketing campaigns and strategies

-Updating websites, brochures and other marketing collateral

-Analyzing application data to better strategize marketing and find new audiences

-Developing messaging and marketing tactics for multiple target audiences

-Guiding another staff member as they execute on strategy for the remaining SMPs


Work Environment and Level of Frequency typically required

Nearly Continuously: Office environment.

Physical Requirements and Level of Frequency that may be required

Nearly Continuously: Sitting, hearing, listening, talking.

Minimum Qualifications

Bachelor’s degree English, Journalism, Communications, or related field plus 3 years of related experience, or equivalency; excellent technical writing and verbal communication skills; familiarity with a variety of computer software; project management and strong interpersonal skills; ability to work both individually and in a team setting.

Some areas may require additional experience with specific computer systems and may require skills in interviewing, ad copy writing, editing, photography, web writing, graphic design, audio & video production, and oral presentation.

Master’s degree in a related field may be preferred.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.


This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.


Technical skills

-Background in creating data-driven marketing strategies and plans

-Proven success using a variety of advertising media includingPPC/search, outdoor, print, email, etc.

-Skilled account manager and relationship builder

-Knowledge of WordPress/CMSsystems and email marketing systems such as Mailchimp or Pardot

-Experience with CRMs and/or Salesforce a plus

-Photography experience, skills or interest

-Interested in marketing innovations and best practices, stays up to date on new technologies

-Strong Excel skills; familiar with data analytics

-Excellent grasp of English grammar, punctuation and spelling

Performance skills

-Curious – able to dive deep into a project and learn as much as possible

-Strong communicator – able to build positive relationships with different types of clients and partners, from administrative assistants to deans

-Organized – able to juggle many projects simultaneously

-Creative – imaginative and resourceful in accomplishing objectives

-Driven – performs well under deadlines, strives for excellence

-Sharp – strong attention to detail

Type Benefited Staff

Special Instructions Summary

Additional Information

The University of Utah is an Affirmative Action/Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, University of Utah policy of equal employment opportunity prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified persons with disabilities, and protected veterans are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law.

To inquire about this posting, email: or call 801-581-2300. Reasonable accommodations in the application process will be provided to qualified individuals with disabilities. To request an accommodation or for further information about University AA/EO policies, please contact the Office of Equal Opportunity and Affirmative Action, 201 S. Presidents Cr., Rm 135, (801) 581-8365 (V/ TDD ), email: .

The University is a participating employer with Utah Retirement Systems (“URS”). To be eligible for retirement contributions, you must be hired into a benefit-eligible position. Certain new hires are automatically assigned to the URS retirement plan and other employees with prior URS service, may elect to enroll in the URS within 30 days of hire. Regardless of whether they are hired into a benefit-eligible position or not, individuals who previously retired and are receiving monthly retirement benefits from URS must notify the Benefits Department upon hire. Please contact Utah Retirement Systems at (801)366-7770 or (800)695-4877 or the University’s Benefits Department at (801)581-7447 for information.

This position may require the successful completion of a criminal background check and/or drug screen.