University of Utah Public Relations Manager in Salt Lake City, Utah
Open Date 11/15/2019
Requisition Number PRN22527B
Job Title Manager, PR/Communications
Working Title Public Relations Manager
Job Grade F
FLSA Code Administrative
Patient Sensitive Job Code? No
Standard Hours per Week 40
Full Time or Part Time? Full Time
Work Schedule Summary
Monday – Friday 8:00 AM – 5:00 PM
VP Area Academic Affairs
Department 00018 - Utah Museum of Natl Hist Oper
City Salt Lake City, UT
Type of Recruitment External Posting
Pay Rate Range $58,300 - $68,999
Close Date 12/12/2019
Open Until Filled No
The Public Relations Manager leads the strategy, planning, and implementation of public relations efforts with the goal to increase public awareness, understanding of, and support for the Natural History Museum of Utah’s mission and strategic goals. This position requires consistent top-quality execution, internal and external relationship management, and continual assessment of NHMU’s message and image. Success in this role will require both strategic and tactical competency; keen communication skills; and the ability to work successfully both independently and collaboratively with colleagues, members of the media, public relations contractors, as well as a variety of stakeholders. The Public Relations Manager is responsible for proactively developing strategic opportunities for sophisticated and nuanced storytelling to diverse audiences, as well as managing the integration of multiple communications channels including owned, earned, paid and social media.
This individual will evaluate and execute on: 1) promoting Museum news, exhibitions, and activities in creative and innovative ways; 2) increasing awareness of the Museum regionally, statewide, nationally, and internationally; and 3) developing benchmarks and KPIs to assess the impact and reach of public relations efforts.
The Public Relations Manager reports to the Director of External Relations, and works in collaboration with Museum leadership, scientific departments, and the University of Utah, as well as colleagues, staff, volunteers, and strategic partners throughout the state.
At the Natural History Museum of Utah, we recognize that our strength and sustainability as an organization stem from diversity and inclusion. For this reason, we are committed to fostering equity, recruiting and retaining a diverse workforce that reflects the communities we serve, and empowering staff members in developing an accessible and inclusive work environment.
We also place a strong emphasis on providing an exceptional experience to every guest who visits the museum or participates in any of our programs. We believe that everyone at NHMU , at every level and in all departments, are a critical part of providing this level of experience. Therefore, all staff members receive ongoing training and are expected to consistently contribute to creating exceptional, memorable, and inclusive experiences for our guests, partners, and the community.
●Build and maintain strong communication and relationships with internal Museum departments including but not limited to: Collections and Research; Exhibitions; Marketing; Operations; Public, School, Youth and Family Programs for the purpose of promoting projects, events, and initiatives.
●Work with Museum leadership and department managers to deliver excellent service to Museum staff, volunteers, members, patrons, and guests.
●Design and execute a communications plan, including strategy, goals, and tactics.
●Inspire and creatively engage colleagues and senior leadership in supporting and achieving a strategic communications plan.
●Identify and evaluate current brand sentiment and target new and key audiences for awareness and engagement efforts.
●Develop and manage a sophisticated media relations strategy, seeking high-level placements in print, broadcast and online media.
●Leverage existing media relationships, cultivate and manage influencers.
●Collaborate with Marketing on social media to engage current and potential digital audiences.
●Build relationships with thought leaders to grow awareness and support for the Museum.
●Develop and execute innovative and comprehensive publicity for the Museum.
●Coordinate press interest in the Museum and ensure regular contact with target media as well as appropriate and timely response to all media inquiries and interview requests.
●Pitch, book, and cover interviews; write and edit press materials; coordinate and cover site visits; coordinate photographic coverage.
●Create and assess metrics to gauge and evaluate the effectiveness and impact of public relations efforts. Communicate details on these results on a quarterly basis and as requested.
●Oversee outside public relations contractors as needed to achieve maximum value and results.
●Enhance and maintain the Museum’s crisis communications strategy and contacts.
●Manage and be accountable for the public relations budget.
●Maintain a comprehensive press contact list.
●Attend cross-departmental meetings as needed or assigned.
●Engage and offer / accept constructive feedback from team members.
Requires a Bachelor’s degree in a related area of assignment or equivalency (2 years related work experience may be substituted for 1 year of education). Four to six years of progressively more responsible management experience. Background knowledge of assigned department’s area of specialization in order to analyze, plan and draw conclusions for recommendations to superiors. Demonstrated leadership skills in planning and directing employees and processes in order to effectively monitor and develop subordinates and to ensure the smooth operation of department.
Completion of provided supervisory training within one year of employment may be required.
Master’s degree in a related area may be preferred.
Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.
●Exceptionally strong written and verbal communications skills. A natural storyteller with an ability to engage audiences and simplify complex issues.
●4+ years of experience in an agency or related field
●Proficiency with Microsoft Office products, online blog and content management platforms.
●Sound understanding of social media and some experience working with bloggers
●Demonstrated success working in a team environment and ability to collaborate with an array of colleagues – from other functional departments and in diverse geographic locations.
●Excellent time management and organizational skills, including prioritizing, developing and executing plans, tracking progress, solving problems, mitigating risks and achieving goals.
●Ability to work as a team player, mentor junior staff and interns, and work with multiple constituencies.
●A willingness to embrace change and adapt to evolving strategies.
●Flexibility to work occasional evenings and weekends for Museum events.
Ideal candidate for this position will have:
●Advanced degree preferred.
●Ideal candidate has professional experience working in public/media relations with a desire to gain additional expertise, and an interest in museum work.
●Spanish language skills preferred but not required.
●Knowledge of natural history and / or museum operations is a plus.
●Belief in the Museum mission, values, and institutional goals.
Type Benefited Staff
Special Instructions Summary
The University of Utah is an Affirmative Action/Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, University of Utah policy of equal employment opportunity prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified persons with disabilities, and protected veterans are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law.
To inquire about this posting, email: firstname.lastname@example.org or call 801-581-2300. Reasonable accommodations in the application process will be provided to qualified individuals with disabilities. To request an accommodation or for further information about University AA/EO policies, please contact the Office of Equal Opportunity and Affirmative Action, 201 S. Presidents Cr., Rm 135, (801) 581-8365 (V/ TDD ), email: email@example.com .
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.This position may require the successful completion of a criminal background check and/or drug screen.