Job Information

University of Utah Director, Digital Strategy in Salt Lake City, Utah

Details

Open Date

Requisition Number PRN32547B

Job Title Director, Marketing & Sales

Working Title Director, Digital Strategy

Job Grade H

FLSA Code Executive

Patient Sensitive Job Code? No

Standard Hours per Week 40

Full Time or Part Time? Full Time

Shift Day

Work Schedule Summary

VP Area U of U Health - Academics

Department 01442 - Web and Interactive Marketing

Location Campus

City Salt Lake City, UT

Type of Recruitment External Posting

Pay Rate Range $130,000 - $170,000

Close Date

Open Until Filled No

Job Summary

This is a dynamic leadership role in the Health Sciences Marketing and Communications (MarCom) department of the University of Utah Health. Reporting directly to the Chief Marketing Communications Officer.

The Director, Digital Strategy will be a dynamic leader, with a genuine desire for collaboration throughout the institution. They will support the University of Utah Health’s strategy, goals and mission, by ensuring digital marketing platforms engage with our patient, professional, and academic audiences. The person in this role will be the bridge between our digital marketing efforts and other stakeholders throughout University of Utah Health, Main Campus and University Hospitals and Clinics. They will partner with MarCom, Digital Enablement Committee ( DEC ) product teams, and Information Technology to create roadmaps for our digital content, products and services. They act as a catalyst between departments, faculty, staff, students, and external entities to ensure continuity and quality of service.

The Director, Digital Strategy will manage a talented team of two managers and their teams, who build the University of Utah Health’s web content, web development and interactive marketing. This leader will direct digital marketing platforms with a focus on consumer-facing technologies, marketing automation, and digital health. A successful candidate will possess a hybrid of being enthusiastically collaborative and an innovative digital marketing mindset. This is an exciting opportunity for a creative, transformational, and inspiring digital marketing expert to make their mark in a well-positioned, forward-thinking, and nationally recognized academic medical institution.

This role is critical in the University of Utah Health’s health care digital transformation. The ideal candidate will inspire and mentor a team. They will be the leading Marketing and Communication digital expert at the University of Utah Health. They will own the strategic alignment of the long-term vision for our digital marketing channels and initiatives. The leader in this role will be a critical thinker, a facilitator for change, with a natural knack for collaboration and integration.

They will set goals, oversee operations and strategic planning to grow awareness, and improve patient volumes via proactive, integrated, and effective digital marketing solutions. They are responsible for all aspects of digital marketing platform technologies, in conjunction with IT partners, and consumer engagement initiatives. In addition to setting performance metrics, measuring, and modifying to achieve positive return on investment. They oversee digital marketing platform usability and research. Operationally, they support digital marketing platform use case development, business analysis and budgets.

Responsibilities

Essential Functions

1. Directs the development and implementation of digital marketing objectives that are consistent with the University of Utah Health’s strategy, goals and objectives.

2. Directs all strategies surrounding the expansion of University of Utah Health’s digital health, within current governance structures, including web sites, pages, and content.

3. Engages leading experts who manage various other departments and processes, including other Marcom directors and executive leadership.

4. Directs and develops digital marketing programs and materials to promote University departments, research, events, and services.

5. Provides strategic direction by setting short and long-term goals, estimating budgetary requirements for staff, space and equipment planning and implementing special projects and policies.

6. Oversees all aspects of staff management including recruitment and retention of assigned staff.

7. Forecasts staffing, capital, and operating budget needs in evaluating and reporting on market sensitivity, financial analysis, space utilization review, staff performance evaluation, etc.

8. Measures and reports performance of all digital marketing metrics and goals. Aligns with industry best practices and utilizes analytics to evaluate customer experience across multiple platforms.

9. Ensures stakeholder satisfaction by analyzing complaints, concerns and suggestions and providing appropriate follow-through. Initiates appropriate service recovery when appropriate.

10. Oversees the analysis and determination of appropriate staff mix to support stakeholder needs.

11. Ensures competency of management/supervisory staff through the development and/or presentation of educational programs and through on-going staff performance evaluation.

12. Markets and promotes new and existing programs and services to internal and external customers.

13. Participates in university-wide committees to establish service and administrative plans and policies.

14. Facilitates cooperative and collaborative community and institutional relationships.

15. Interfaces and develops collaboration with system–wide leadership, medical staff and clinicians, IT, regulatory departments, call center, patient experience, vendors, and other valuable participants in designing and implementing new customer innovations.

16. Coordinates details with vendor groups and manages relationships appropriately.

17. Develops, initiates and supervises pilot projects and full implementation as required.

18. Determines market research requirements yielding actionable consumer insights to inform strategies optimizing the effectiveness of digital initiatives.

KNOWLEDGE AND SKILLS PREFERRED :

• Excellent customer services skills, and the ability to build rapport and relationships across administrators, team members, physicians, customers/patients, vendors and the community.

• Experience leading successful marketing campaigns and advanced customer/patient experiences that deliver downstream ROI .

• Proven ability to be successful in a matrixed organization and lead across a variety of leadership/management structures, internal teams (IT, Business, Finance), and partners/vendors.

• Knowledge of CRM / PRM systems, content management systems (Drupal), browser applications, Search Engine Optimization ( SEO ), social media, mobile and web analytics tools.

Problem Solving

Incumbents in this position have the authority to manage assigned units and designated programs and services. They are responsible for ensuring that diverse patient/customer, family, and community issues affecting customer/patient service and care are resolved. Directs the planning and administration of the unit’s budget and makes spending decisions within budget guidelines. Oversees program development for assigned units and ensures that policies and procedures are followed.

Comments

Work Environment and Level of Frequency typically required

Nearly Continuously: Office environment.

Physical Requirements and Level of Frequency that may be required

Nearly Continuously: Sitting, hearing, listening, talking.

Often: Repetitive hand motion (such as typing), walking.

Seldom: Bending, reaching overhead.

Disclaimer

This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

Minimum Qualifications

Bachelor’s degree in Marketing, Business, IT, Communications, or related field ; eight years of progressively more responsible management experience; and demonstrated leadership, human relations, and effective communications skills required.

Master’s degree in Business Administration, or related area preferred.

This position has no responsibility for providing care to patients.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Preferences

Type Benefited Staff

Special Instructions Summary

Additional Information

The University of Utah values candidates who have experience working in settings with students from diverse backgrounds and possess a strong commitment to improving access to higher education for historically underrepresented students.

Individuals from historically underrepresented groups, such as minorities, women, qualified persons with disabilities and protected veterans are encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action:

Director/ Title IX Coordinator

Office of Equal Opportunity and Affirmative Action ( OEO /AA)

135 Park Building

Salt Lake City, UT 84112

801-581-8365

oeo@utah.edu

Online reports may be submitted at oeo.utah.edu

For more information: https://www.utah.edu/nondiscrimination/

To inquire about this posting, email: employment@utah.edu (%20employment@utah.edu) or call 801-581-2300.

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.