Details

Open Date 08/07/2023

Requisition Number PRN35971B

Job Title PS Manager, Marketing

Working Title Digital Marketing Manager

Job Grade F

FLSA Code Administrative

Patient Sensitive Job Code? Yes

Standard Hours per Week 40

Full Time or Part Time? Full Time

Shift Day

Work Schedule Summary

VP Area U of U Health - Academics

Department 00267 - Ophthalmology-Services

Location Campus

City Salt Lake City, UT

Type of Recruitment External Posting

Pay Rate Range $69,000 - $79,699

Close Date

Open Until Filled Yes

Job Summary

The John A. Moran Eye Center External Relations team handles institutional development, communications, public relations, and marketing efforts. We promote our exceptional physicians, cutting-edge care, groundbreaking research, community outreach, and leading education program.

The successful candidate will have experience creating high-quality organic social media content, managing digital pay-per-click, display, out-of-home, and social media advertising, and working with designers to develop creative campaigns.

We seek a collaborative, outstanding communicator who will exhibit professional interpersonal skills while interfacing with physicians, researchers, and patients on behalf of the Moran Eye Center.

Responsibilities

Responsibilities:

• Create and manage high-quality organic social media content.
• Execute a comprehensive marketing plan, monitoring campaign budgets.
• Plan, place, and oversee digital and out-of-home advertising campaigns.
• Prepare accurate reports on campaign performance.
• Direct campaign creative design working with an outside design firm.
• Identify the latest trends and technologies affecting the health care industry and optimize marketing tactics.

This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

Work Environment and Level of Frequency typically required

Nearly Continuously: Office environment.

Physical Requirements and Level of Frequency that may be required

Nearly Continuously: Sitting, hearing, listening, talking.

Often: Repetitive hand motion (such as typing), walking.

Seldom: Bending, reaching overhead.

Minimum Qualifications

Bachelor’s degree in marketing or a related area or equivalency (one year of education can be substituted for two years of related work experience). Four to six years of progressively more responsible management experience. Background knowledge of hiring department’s area of specialization in order to analyze, plan and draw conclusions for recommendations to superiors. Demonstrated leadership skills in planning and directing employees and processes in order to effectively monitor and develop subordinates and to ensure the smooth operation of department. Master’s degree in a related area may be preferred.

This position is patient-sensitive and must fulfill all associated requirements. We protect our patients, coworkers and community by requiring all patient-sensitive employees to be immunized according to CDC standards and hospital policy. Limited exemptions may be made for documented medical contraindications or religious beliefs that object to vaccinations.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Preferences

A successful candidate will have:

• Minimum of 5 years of experience in a digital marketing position.
• In-depth knowledge of best practices for various social media platforms.
• Ability to create campaign performance dashboards using Google Looker Studio and Google Analytics.
• Professional writing skills.
• Outstanding communication and interpersonal skills.
• Ability to shoot and edit informal video for social media and to direct professional videographers as needed.
• Ability to effectively use design and video editing software including Canva, and Adobe Creative Cloud applications, such as Premiere Pro, InDesign, Illustrator and Acrobat.

Type Benefited Staff

Special Instructions Summary

Additional Information

The University of Utah values candidates who have experience working in settings with students from diverse backgrounds and possess a strong commitment to improving access to higher education for historically underrepresented students.

Individuals from historically underrepresented groups, such as minorities, women, qualified persons with disabilities and protected veterans are encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action:

Director/ Title IX Coordinator

Office of Equal Opportunity and Affirmative Action ( OEO /AA)

383 University Street, Level 1 OEO Suite

Salt Lake City, UT 84112

801-581-8365

oeo@utah.edu

Online reports may be submitted at oeo.utah.edu

For more information: https://www.utah.edu/nondiscrimination/

To inquire about this posting, email: employment@utah.edu (%20employment@utah.edu) or call 801-581-2300.

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.