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University of Utah UAC Social Media Specialist in Incheon, South Korea

Open Date 10/12/2020

Requisition Number PRN24493B

Job Title Public Relations Specialist

Working Title UAC Social Media Specialist

Job Grade E

FLSA Code Administrative

Patient Sensitive Job Code? No

Standard Hours per Week 40

Full Time or Part Time? Full Time

Shift Day

Work Schedule Summary

VP Area President

Department 01641 - University Asia Campus

Location Campus

City Incheon, South Korea

Type of Recruitment External Posting

Pay Rate Range $40,000 to $50,000

Close Date 11/13/2020

Open Until Filled No

Job Summary

This position is charged with creating and implementing global online marketing strategies through social media accounts in order to create and maintain a robust online presence for the University of Utah Asia Campus. The social media specialist will develop original and creative content to enhance the UAC brand and attract potential students worldwide. The social media specialist will supervise social media interns and oversee all development programs within this area. This position will report directly to the Assistant Dean of Admissions and Marketing and contribute to student satisfaction with their collegiate experience by building a sense of campus community.

This position is considered Category I: Mandatory and required on campus or health care facilities to support on-site operations. Employees hired into this category will be required to be physically located at the work site if they are healthy and without COVID -19 symptoms.

Responsibilities

•Develop and maintain a global marketing strategy for the Utah Asia Campus ( UAC ).

•Develop and curate engaging content for social media platforms and the UAC website

•Plan and execute a result-driven social media strategy to enhance brand awareness.

•Attend UAC events and produce social media content.

•Assist in the creating and editing of written and visual marketing contents (video and photo).

•Create and maintain a unified brand voice across all social media channels and platforms.

•Collaborate with the Salt Lake Campus Marketing and Communication team to create content based on a wholistic social media calendar.

•Monitor social media channels for trends.

•Identify appropriate social media platforms to further global brand awareness and outreach.

•Interact with users and respond to social media messages, inquiries, and comments.

•Review analytics and create reports on key metrics.

•Assist in the development and management of social media marketing and influencer marketing strategy.

•Serve as the main point of contact for online media at the UAC .

•Supervise the social media student interns and provide ongoing support for their leadership development.

•Remain knowledgeable of all programs offered at the UAC .

•Be familiar with services and programs on the SLC campus and respond or refer appropriately to online inquiries.

•Maintain familiarity with University student information systems and learning management systems to access student information to provide assistance as required.

•Work as a collaborative team member to provide seamless service to all students.

•Promote student involvement by creating and maintaining dynamic and up-to-date content to the website, social media, and other methods.

•Other duties as assigned by the AD and the CAO .

Minimum Qualifications

Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, related field or equivalency; three years relevant experience required. Demonstrated human relations and effective communications skills also required.

Expertise with local media markets and knowledge of statewide, regional and national media preferred. Five years experience as a public relations practitioner or related field may be preferred.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Preferences

•Bachelor’s degree in marketing or a related field

•1-3 years of experience with B2C social media marketing or content development

•Direct experience using social media management tools (Hootsuite, Sprinklr)

•Experience with Microsoft Office (Excel, Outlook)

•Experience with Adobe Creative Cloud (Photoshop, Premiere Pro) or equivalent digital media editing tools a plus

•Experience with photography or videography a plus

•English proficiency

Type Benefited Staff

Special Instructions Summary

Additional Information

The University of Utah is an Affirmative Action/Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, University of Utah policy of equal employment opportunity prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified persons with disabilities, and protected veterans are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law.

To inquire about this posting, email: employment@utah.edu or call 801-581-2300. Reasonable accommodations in the application process will be provided to qualified individuals with disabilities. To request an accommodation or for further information about University AA/EO policies, please contact the Office of Equal Opportunity and Affirmative Action, 201 S. Presidents Cr., Rm 135, (801) 581-8365 (V/ TDD ), email: oeo@umail.utah.edu .

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.This position may require the successful completion of a criminal background check and/or drug screen.

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